Hello! I’m an Entrepinay, aka Filipina Entrepreneur
Past the half-century mark, I embrace my curiosity, resourcefulness, and fairness. I practice what I enjoy, learn what I don’t know, and connect the people around me.
I am more than my engineering background. I am an Air Quality and Energy Consultant, a Behavior Designer and Tiny Habits® Certified Coach, and an Improvisor. My evolving interests and expertise include air quality, applied improv, behavioral science & habit formation, energy projects, environmental impacts, mentoring, race & culture & identity, servant leadership, and writing.
Living in California. 5-years of Chemical Engineering (thanks academic probation) at UC Berkeley (1986). Yes, I have a ChemE degree, yet rarely have I been asked to ChemE-ize anything. Trendsetter in the ‘80s after university with four employers over eight years. Business owner/founder of Resource Catalysts (R|CAT) in 1994.
Enjoying entrepreneurship. Since establishing a business to consult on air quality, energy projects, and environmental communications, also consult on behavior design and habit formation. Applied improv practitioner. Tiny Habits® Certified Coach. Technical writer/editor for a gas turbine outage manual. Collaborate with behavior design colleagues. Merge my technical and creative expertise by pursuing behavior design for environmental health & safety.
Expressing creativity. Performing improvisor in the San Francisco Bay Area, California. Writing personal essays for public storytelling.
Maybe a world record car owner. Original owner of a 2001 aqua ice opalescent (aka light blue) Toyota Prius that is nearing 357,000 miles after 18 years of many oil changes, tire changes, and two conventional and two hybrid batteries.
More than 60-seconds about me
Straight out of college. I worked as a government regulator with the U.S. Environmental Protection Agency (U.S. EPA), then as a consultant, and then as part of a public utility, investor-owned corporation. For more than 30 years, work in a mix of public and private sectors. More on LinkedIn.
Starting my own business. More than eight years after college, I started R|CAT, during the emerging electric industry restructuring and deregulation throughout the United States. I established a robust internship program, providing interns with direct client and governmental agency interactions, as well as direct project experience. The Transamerica Pyramid cogeneration system, where an intern led the air permit application process, was one of my favorite projects.
During California’s peak power plant construction in the early 2000s, I was involved in various phases of permitting more than 3,000 MW from small distributed generation projects to larger merchant power plants. I have worked on air quality issues for all power generation project phases (e.g., alternatives assessment, feasibility analyses, siting, permitting, construction, commissioning, operations, shutdown).
Returning to the traditional workforce. In 2007, prior to knowing whether Barack Obama or John McCain would be the next President of the United States, I chose to return to the traditional workforce and a former employer - the federal government with the U.S. EPA, Region 9. At EPA, I continued to work on air quality issues - permitting, compliance, modeling support, policies, and regulatory strategy. While at EPA, my work at R|CAT focused on professional and business development coaching.
Returning entrepreneur. In 2014, I returned to R|CAT to serve the environmental and energy sector as an air quality consultant, energy projects consultant, and technical writer and editor. I re-established my authorship of the EPRI handbook for state of the art emission control technologies and air quality regulations for simple- and combined-cycle power plants.
My evolving interests and expertise. I am exploring my interests and expertise in air quality, applied improv, behavioral science & habit formation, energy projects, environmental impacts, mentoring, race & culture & identity, servant leadership, and writing. I not only pursue each of my endeavors individually but also bring them together creatively, especially through the lens of behavior shifts and habit formation.
As a Behavior Designer and Tiny Habits® Certified Coach. I serve individuals' aspirations to create human-to-human shared experiences - think interactions, environment, choices, and habit formation and practices - for personal and workspace cultural shifts and for equity, inspired by improvisation and servant leadership philosophies. Learn more.
The common thread among my evolving endeavors?
I strive to serve.
Air Quality & Energy Consultant
Resource Catalysts (R|CAT)
As a Consultant and founder of R|CAT, I serve the environmental and energy sector on air quality, energy projects, and environmental communications endeavors - think power plants, distributed energy resources, air quality permitting, EH&S, compliance practices, environmental regulatory market research, community engagement - for better air quality and healthier workspaces.
Behavior Designer and Tiny Habits® Certified Coach
Resource Catalysts (R|CAT)
As a behavior designer and habit coach, trained by BJ Fogg, PhD, behavior scientist at Stanford University, not only do I donate time to host 5-day sessions for learning BJ’s Tiny Habits® method but I also consult in speciality areas. These areas include -
building environmental health & safety habits practices
improv habits mindset development
servant leadership pursuits
equity and representation endeavors
I serve as the Community Catalyst for Untold Improv, a San Francisco nonprofit organization (founded in late 2017) whose mission is to serve communities of color who have historically been underrepresented or excluded from performing arts.
Improvisor & Storyteller
various performance spaces
I discovered improv in my late 40s and storytelling in my early 50s. With inspiration and encouragement from comedian and playwright Marga Gomez to explore solo performance and storytelling, I am transforming my diary and journal entries into personal essays that are not only cathartic about my social, cultural, and racial identity but also entertaining.
I have shared personal stories at San Francisco Bay Area events including being an emcee at the 2019 Femprovisor Fest, a storyteller at the June 2019 About Last Night Storytelling event, and an open mic participant at Empowering Womxn of Color at La Peña Cultural Center, Endgames Improv’s Diversity Jam, Bindlestiff Studio, and The Ladystravaganza.